Serious industrial blaze

Strathclyde fire and rescue is currently attending a blaze at a large converted industrial premise in the Riverside area of Irvine.

The building at Riverside Way, contains a substantial quantity of plastics and other materials which are generating large volumes of thick, acrid smoke.

Fire crews were alerted around 02:40 hrs this morning and on arrival were already faced with a large established fire. Crews from Dreghorn and Kilmarnock as well as High reach and specialist appliances are currently battling to control the blaze.

Early difficulties with gaining full access to the site are now being resolved allowing high volume water monitors to be utilised to full effect.Collapse of the building's roof is partially shielding the seat of the fire from the water jets, allowing the large volumes of smoke to continue to be produced.

This smoke may be affecting the Drybridge, Gatehaead and some parts of Kilmarnock.If affected, residents are advised to stay indoors and keep their windows closed.

Some local road diversions have been established by Strathclyde police.

Strathclyde fire and rescues resources will be required at the scene for several more hours.

There is no further information at this time.